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Save Time, Money, and Headaches
Media Buying
Using industry leading STRATA software for media planning, buying and
tracking, The John Young Group has instant access to the latest ratings and
demographic information for every electronic media in your region.
We will analyze every media package side by side, and purchase
only those that provide the very best value in your
target audience. The result is a surgically precise placement
of your message at the lowest possible cost.
Media Tracking
We analyze every media
invoice and affidavit for accuracy and compliance with buying criteria.
When we find discrepancies, we
aggressively pursue make-good schedules to make sure clients get their
full value. We continually generate thousands of dollars in extra
media punch for our clients by holding the media stations
accountable to their advertisers.
Media Placement
Avoid a "spray and pray"
approach. Unless you're using a comprehensive media plan to
strategically target key customer bases, you risk paying for
advertising that's not doing you much good. Advertising in too many
places may dilute your message to the point it drastically
under performs. The John Young Group will help discern which media are
most effective for you, and ensure your ads are placed for maximum
effect.
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(Television ad snapshot)
(Television ad snapshot)
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